It is my pleasure to once again welcome Donna McDine to the blog. Donna will be posting a monthly entry here. Everything you wanted to know about marketing your material and more, will be found in her guest posts. Donna, welcome!
To be an effective social networker/marketer, setting up your profile is the first step, but it goes far beyond the setup. The saying from the Field of Dreams movie… “Build it and they will come” will not work in this instance. You must continually develop online relationships and share relevant information from your expertise. Like your website and blog, social networking is a constant work-in-progress. Don’t let your shoulders sag. Engagement does not need to take you endless hours every day.Today I will focus on….
How to strengthen your Twitter participation:
To be an effective member of the Twitter community, you need to tweet on a consistent basis. Note tweets are limited to 140 characters including spaces and the URL you are directing the reader to. Your tweets can be just about anything, such as your latest book, your newsletter, book reviews, author interviews, and information you find interesting to the freelance writing career, etc. My rule of thumb is to tweet at least 4-5 times per day, Monday through Friday. I give myself time off on weekends for good behavior.
Use www.tinyurl.com to shorten the length of the URL you are providing in your tweet, so you save valuable characters for your message.
Don’t just tweet about yourself. Avoid the “it’s all about me attitude." Become a master communicator with tweeting a combination of your own tweets with those of colleagues.
Take out ten to fifteen minutes per day and visit Twitter and retweet (RT) posts of interest for those you are following. You’ll be amazed how appreciative tweeters are for RT. It is a terrific way to broaden the contact base for all those participating.
Scheduling Your Tweets Ahead of Time: Save valuable time and plan your tweets ahead of time (at least weekly). Create your tweets in Word and double check the character length by highlighting your tweet, clicking Review in the toolbar and to the right of Translate on the far left click the ABC/123 symbol. A pop-up screen will appear providing full statistics and make note of the Characters (with spaces) number. To set-up and schedule your tweets, I recommend www.dynamictweets.com. Once you register an account you will be able to schedule a one-time tweet or tweets you’d like to repeat throughout a specific time frame. The template/site is simple to use.
Tweeting Lingo and What It Means for Your Tweeting Experience:
# - hashtag – by searching for a keyword with the # (hashtag) before it will pull you up a list of the latest tweets regarding the topic. This is a great way to get in specific conversations and tweeter parties.
@ - symbol before username – by searching for a particular username the results provides their tweets and mentions by fellow tweeters.
Direct Messages – by clicking on the “head” image the pull down menu will appear. Click on direct messages, here you will find a listing of all messages sent to you by fellow tweeters.
For more lingo details visit: https://support.twitter.com/articles/166337-the-twitter-glossary
Remember, tackle your social networking campaign with baby steps every day for each step will develop into a quantum leap.
Next month I will discuss the social networking platform LinkedIn.
If you require further guidance or have additional questions, please free to contact me at firstname.lastname@example.org. As a PR Publicist I offer an array of services to help you free up your valuable writing time, visit www.authorprservices.com for details.
Thank you for joining me today, it’s been a pleasure.