Monday, October 3, 2011

New Scholastic Ruckus Imprint for Kids' Books in Print and Digital

Children's digital developer Ruckus Media is joining with Scholastic to create the Scholastic Ruckus imprint, a joint venture that will publish a wide range of children's and teen content across all platforms.

From interactive content and transmedia projects to e-books, enhanced e-books and print, this is  a major expansion. The first titles from the Scholastic Ruckus imprint will be released in 2012.

Scholastic will oversee the marketing and distribution of print editions of Ruckus Media’s digital titles through Scholastic's network of school book clubs and book fairs, libraries and through trade book retailers. It will also manage the worldwide distribution and publishing rights for both print and digital content coming from the imprint.

Ellie Berger, president, Scholastic Trade Publishing, said, “Under the Ruckus imprint, we will expand the scope of our offerings to meet the rapidly growing demand for multi-platform properties that parents can

Richter emphasized that Ruckus Media remains an independent company. The digital house has about 30 full time and contract employees and has offices in Connecticut and New York City. He described the Ruckus Media program as being “story-based.

We’re focused on developing interactive story books rather than the trend toward gaming elements we’re seeing in some parts of the marketplace.” He joked that “we’re all trying to figure out how this car works while we’re driving it.”


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