Friday, September 23, 2011

"Marcel the Shell with Shoes On" App from Penguin Young Readers

In this post, you will learn about (if you haven't already!) and see one of the hottest new apps to be available soon.  Here comes, Marcel the Shell.

(You can see Marcel the Shell in the video at bottom of post.)
Marcel the Shell

The Penguin Young Readers Group is expanding its line of enhanced e-books and is releasing a series of apps based on some contemporary bestselling picture books.  Several examples are: Judy Schachner’s SkippyJon Jones and Jacky Davis and David Soman’s Ladybug Girl and on classic works like The Night Before Christmas and Peter Rabbit.

In November the series will also feature a simultaneous print/app release of Marcel the Shell with Shoes On by Jenny Slate and Dean Fleischer-Camp, based on a wildly popular YouTube video.
Penguin Young Readers associate publicity director Elyse Marshall said the house will release about one enhanced e-book a month though November with multiple releases planned after that date.

Initial releases beginning in August will be offered at the introductory price of $4.99 for a limited time. All releases will feature dedicated Web sites, interactive games, read-along functionality, animation and many other in-app activities for the young reader.
Adam Royce, v-p, digital content development at Penguin Young Readers, said the apps offered an “enhanced reading experience and interactive features that are true to the reading experience.”
Much the same for Ladybug Girl by Davis and Soman, which tells of a girl in a ladybug costume and her canine sidekick; and Anna Dewdney’s Llama Llama Red Pajama, a picture book about a baby llama who won’t go to bed.

Llama Llama Red PajamaBoth are print bestsellers and the e-books include interactive costume changes for Ladybug Girl; and digital postcards that can be created in the Llama Llama app, which will also be released in a bilingual Spanish-language version.
Coming in November: Marcel the Shell with Shoes On, an app with painted illustrations based on a YouTube video—more than nine million viewings—produced by Slate, a former Saturday Night Live performer. This title will feature a simultaneous book and e-book release.

Also coming in November are The Night Before Christmas, illustrated by Jan Brett (featuring the Boston Pops Orchestra); and Beatrice Potter’s Peter Rabbit, featuring interactive coloring, reading and matching games for early readers.
Penguin Young Readers associate publicity director Elyse Marshall said the house will release about one enhanced e-book a month though November with multiple releases planned after that date. Initial releases beginning in August will be offered at the introductory price of $4.99 for a limited time. All releases will feature dedicated Web sites, interactive games, read-along functionality, animation and many other in-app activities for the young reader.

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