Friday, July 20, 2012

Good News for Great Gains in Children's Fiction in 2011

Here is some very good and much needed news for anyone working in the world of publishing for children! 

The second annual edition of BookStats, a collaborative venture between the Book Industry Study Group and the Association of American Publishers, has just been released and brings good news for children’s fiction.

The category had the strongest performance of any trade segment in 2011 – adult or children’s – with sales up 11.9% over 2010, to $2.78 billion. The increase was led by a huge jump in e-book sales, which rose 374.8% to $220.3 million, and a solid performance for hardcover books, whose sales rose 14.7% to $1.29 billion.

 Paperback figures, which combine trade paper and mass market, were fiction’s only soft spot, down 3% to $1.07 billion.

Nonfiction sales also fell slightly, by 2.1%; one contributing factor may be ever-shrinking school and library budgets. Still, the increase in overall sales made the children’s category the fastest growing segment last year, with total sales up 9.4%, to $3.3 billion.

This is the kind of news the publishing world has been wanting and needing for quite a few years.  Let's hope the trend continues.  In that way, everybody wins!


  1. Nancy, Thanks for sharing this good news. It's just what writers and publishers need to hear to keep up the good work!

  2. Thanks for the great encouraging info Nancy. I was thinking non fiction was a bigger seller. I'll have to submit more fiction now.

  3. Hi Nancy,

    Thank you for sharing these stats, definitely encouraging! Keep up the great work of providing essential information on the children's book industry!

    All the best,

    1. Thanks, Donna. It is very good news, indeed.

      I appreciate your comment!

  4. Such good news. Thanks for keeping up and keeping your readers up to date. Good news is always welcome!

    1. Thanks, Sharon! This is really good news. Let's hope it keeps up!