Autumn Publishing Group is to launch Smellessence, a division which will use new technology to create a range of scented books.
Earlier this week Bonnier announced it had bought the global rights to this technology, which uses micro-encapsulation and touch activation to put different scents into the pages of books. The technology, which has only been used in the textile and cosmetics industries, has a shelf life of three years. It is non-toxic and compliant with the EN71 Standard and the 2013 toy directive.
The Smellessence list will launch in July with the four-title strong The SPLOTZ!™ range, a group of characters “with a distinct smell and personality to match”. Each of the four books will contain nine “smelly stickers."
This series will feature nice smells: bubblegum and berry flavors. This spring, though, Autumn Publishing will release a book titled The Story of the Famous Farter. It will include a fart smell on its last page. Autumn's PR said of the book, "It will be as palatable as farts go."
You heard it here first, folks!
Earlier this week Bonnier announced it had bought the global rights to this technology, which uses micro-encapsulation and touch activation to put different scents into the pages of books. The technology, which has only been used in the textile and cosmetics industries, has a shelf life of three years. It is non-toxic and compliant with the EN71 Standard and the 2013 toy directive.The Smellessence list will launch in July with the four-title strong The SPLOTZ!™ range, a group of characters “with a distinct smell and personality to match”. Each of the four books will contain nine “smelly stickers."
This series will feature nice smells: bubblegum and berry flavors. This spring, though, Autumn Publishing will release a book titled The Story of the Famous Farter. It will include a fart smell on its last page. Autumn's PR said of the book, "It will be as palatable as farts go."
You heard it here first, folks!
That would be nice for magazines, also. I'm submitting a story to GAK that has buttery biscuits in it. Yummm.
ReplyDeleteAs someone with fragrance allergies I find this scary.
ReplyDeleteThese smells and fragrances are toy directive 2013 compliant and are amazing....I should know as they are MY BOOKS!!
ReplyDeleteWonderful! Glad you commented. I think this is the coolest thing I've seen in a long time--and kids will love it.
ReplyDelete