Social Networking the LinkedIn Way by Donna McDine

It is Monday Marketing with Donna McDine today!  Always so delighted to have Donna with us, and I know you are as well.  Her expertise in all things marketing is so very strong.  Do take advantage of what she has to say here about using Linkedin. 

I know I know I can hear your disgruntled gulp in your throat, “Yikes, another social network to participate in? No way, no how!” I too feel the same way at times, but definitely not with LinkedIn! I don’t want to bore you with boring statistics, but it’s important for you to know…

·         There are over 150 million professionals on LinkedIn.*

·  With over 1 million professionals joining each week, hence two professional join every second.*

·         Members are 2X more confident with information shared on LinkedIn than any other social site.*

·         Members use LinkedIn not only for networking, they are reading business news and studying trends.*

*2012 Social Media Examiner, Mario Sundar

Please don’t fade away, these statistics matter to you. With the confidence level of information shared between members this provides an arena to build your expertise through varying networks. Oftentimes authors (as well as other professionals) fall into the rut of networking with only their peers, when we truly need to broaden our scope beyond our colleagues. LinkedIn if used correctly goes well beyond this and the thought process of only being an online resume.

First, if you haven’t already signup and setup your LinkedIn profile at www.linkedin.com. It’s easy and they provide step by step directions to provide your information. Once you have your profile setup follow these five points to engage with fellow LinkedIn members:

1.      Seek new connections daily and send invites. LinkedIn has a fabulous Advanced People Search broken down into several different categories… keywords, title, location, company, school, first and last name, country, and postal code. (i.e., elementary school teachers, librarians, the list is endless).

2.      Don’t forget to reply back directly to your new connection once confirmation is received (i.e., I’m delighted to connect with you at LinkedIn and look forward to learning more about you).

3.      Research groups of interest the same way for people connections. Join and become active through conversations, questions and answers.

4.      Update your status consistently with a course of action for visitors with either a question or interesting news article (i.e., “New Google table to go against Fire” by Michael Liedtke, Associated Press and include link).

5.      Engage with fellow members by sharing and commenting on their status updates, send private emails, etc.)

Automating your blog and twitter handle feed is okay, but if you don’t engage personally connections will not feel compelled to engage with you. I know for myself, the constant automation of customer service lines, doctor offices, etc., frustrates me to no end. I want to talk to a live person that knows what they are talking about.

Don’t fall into robot automation. Let your personality shine through cyberspace through consistent engagement. I’m sure you will be pleased with your results.

I’m taking August off from guest blogging and will return in September.

Wishing you all a safe, relaxing, and happy summer!

Until next time…

Donna M. McDine

Publicist & Award-winning Children's Author

Donna’s Website: http://www.donnamcdine.com
Write What Inspires You Blog: http://www.donna-mcdine.blogspot.com

Author PR Services: http://www.authorprservices.com

Where Does One Begin in Creating a Media Kit?

Today, my friend and colleague, Donna McDine, does a guest post here on the necessity for an author's media kit. She has much experience in this area and owns her own firm, Author PR Services.  Donna is also the author of the award winning children's book, The Golden Pathway. We are delighted to welcome her to the blog!

Media Kit? Why would I need a media kit, I’m not even published yet? To be quite honest with you it’s never too soon to start. To begin now will make it much simpler to add to as you move forward in your writing career. The essential components in creating your media kit are:

About the Author or Writer (Bio):This one pager consists of your current bio, education, current work-in-progress, and contact information (email, blog and website addresses). After you become published update your bio to reflect each success.

Appearances: Appearances may include volunteer reader at your local library and/or school visits and later on as you become published you will be known as the local children’s author, which then will open up doors to school visits.

Interviews (online and in-person):Before I became published - myself and fellow aspiring writers interviewed each other for our blogs to get our names out there. It’s fun and simple. Contact a fellow writer and exchange questions and there you have your first finished interview.

Awards and Publishing Credits: This may be blank for now, but create the page with this heading and you can fill in your information as you go along. Your publishing credits include no-pay, low-pay, and paying markets both online and print.

Media Releases: Even without publishing credits you can create a media release about upcoming interviews and book reviews on your blog and of course tying in with interviews make sure you write up a media release about your personal interviews. It’s important you send out your media release to your network and post on free media release sites such as www.prlog.com. For a detailed list of the services I utilize visit: http://www.authorprservices.com/p/services.html.

Book Reviews: Yes, even if you don’t have a book published yet do not forget this important part for when you do so you can place excerpts of book reviews for easy reference.

Some of your pages will be blank for now, but you will be surprised how quickly they will fill up. All of my pages started out blank and are now filling up. My book review page is still blank and I’m eagerly awaiting reviews to fill in below the title. The saying from the movie The Field of Dreams… “Build it and they will come” is true for your media kit too. The intention and creation of blank titled pages will bring it to fruition. Oh and yes, working at your writing craft is essential too.

If you have any questions I’d be happy to help. Feel free to email me privately at donna@donnamcdine.com. You may also view my media kit at http://donnamcdine.com/mediakit.html.

BIO:

Donna McDine is an award-winning children's author, Honorable Mention in the 77th and two Honorable Mentions in the 78^th Annual Writer’s Digest Writing Competitions, Preditors & Editors Readers Poll 2010 Top Ten Children’s Books, Global eBook Awards Finalist Children’s Picture Book Fiction, and Literary Classics Silver Award & Seal of Approval Recipient Picture Book Early Reader ~ The Golden Pathway.

Her stories, articles, and book reviews have been published in over 100 print and online publications. Her interest in American History resulted in writing and publishing The Golden Pathway. Donna has three more books under contract with Guardian Angel Publishing, Hockey Agony, Powder Monkey, and A Sandy Grave. She writes, moms and is the Editor-in-Chief for Guardian Angel Kids, Publicist for the Working Writer’s Club, and owner of Author PR Services from her home in the historical hamlet Tappan, NY. McDine is a member of the SCBWI.