(Please see video at bottom of post of the one year old who thought the magazine was a broken iPad!)
On average, kids under the age of 8 spend about 29 minutes reading or being read to, while they spend more than 90 minutes in front of the television alone. They also spend about 17 minutes on the computer, 14 minutes playing video games and 5 minutes, on average, using a touchscreen device such as a cellphone or tablet.
The study, which was presented Tuesday, October 26, is based on a survey of more than 1,300 parents and found that more than 38 percent of children under 8 years old have used a smartphone, video iPod or iPad. And while television is still the dominant media device in most young children’s lives, some kids are also spending a lot of time with these newer devices.
On an average day, one in 10 children this age spends about 43 minutes using one of these devices to play games, watch video or use apps. Though a digital divide over access to technology was prominent in the study, over half the children included in the survey had access to a smartphone, video iPod, iPad or other tablet. There was a marked difference between low-income (less than $30,000 per year) and high-income (above $75,000 per year) households: parents from high-income households were far more likely to download new media apps for their kids.
The study also found that young children are multitasking with their media with over one-fifth of children ages 5 to 8 using more than one medium “most” or “some of the time.”
Child development experts have warned about too much screen time, particularly for young children. The American Academy of Pediatrics, for instance, says children under age 2 should have no screen time at all. Interactions should be in person.
Media changes how kids think, communicate, learn, even how their brains develop, Common Sense founder and CEO Jim Steyer told the Deseret News, noting this is the first such study in six years and that the technology itself has changed dramatically in that time.
"Kids even as young as 1 and 2 have access to this incredible digital and media reality today," said Steyer. "Parents are giving even young kids cell phones and smartphones and all that has enormous implications for childhood. Plus, TV is still the elephant in the room when it comes to the amount of usage; 30 percent of children under 2 have a TV in their bedroom.... There are enormous implications for childhood."
Have you seen this book advertised or discussed in articles and blogs yet? It's the one with the conundrum following it like the tailwind of a Sahara sandstorm.
An overweight young girl with braids, stands in front of the mirror holding up a too-small pink dress and sees a new and improved version of herself. The girl looking back at her is thin.
This book that many find disturbing at best and harmful at worst, will be in bookstores on October 16. It was written and self-published by Paul M. Kramer.
Amazon recommends the book for children beginning at age six. The beginning grade recommendation is First Grade. The Amazon description reads:
"This book is about a 14 year old girl who goes on a diet and is transformed from being extremely overweight and insecure to a normal sized girl who becomes the school soccer star. Through time, exercise and hard work, Maggie becomes more and more confident and develops a positive self image.
Teaching kids to make healthy lifestyle choices from an early age is a worthy endeavor. And childhood obesity is a serious public health issue nationwide. According to the CDC, approximately 17% of children in the US are overweight. This is over triple the rate a generation ago.
But Maggie isn't dreaming of being a soccer star. This little girl is driven to get into the pink dress. The book is selling skinny first with everything else to follow.
Just as childhood obesity is on the rise, eating disorder rates are climbing alarmingly and are affecting younger and younger kids. Last year, the American Academy of Pediatrics reported a 199% increase in the number of eating disorder-related hospitalizations for children under the age of 12.
Whether the book sells well or is effective in its message, remains to be seen. This blogger, though, will leave her readers with one notion. The emphasis is misguided from the beginning of the book. Children are not the ones to be targeted and certainly not children as young as six! It is, in fact, parents who need to be educated and become proactive about this national epidemic. Only then will there be any hope of eliminating such an emotionally wrenching and potentially life shortening problem.