(Please see video at bottom of post of the one year old who thought the magazine was a broken iPad!)
The study, which was presented Tuesday, October 26, is based on a survey of more than 1,300 parents and found that more than 38 percent of children under 8 years old have used a smartphone, video iPod or iPad. And while television is still the dominant media device in most young children’s lives, some kids are also spending a lot of time with these newer devices.
There was a marked difference between low-income (less than $30,000 per year) and high-income (above $75,000 per year) households: parents from high-income households were far more likely to download new media apps for their kids.
The study also found that young children are multitasking with their media with over one-fifth of children ages 5 to 8 using more than one medium “most” or “some of the time.”
Media changes how kids think, communicate, learn, even how their brains develop, Common Sense founder and CEO Jim Steyer told the Deseret News, noting this is the first such study in six years and that the technology itself has changed dramatically in that time.
"Kids even as young as 1 and 2 have access to this incredible digital and media reality today," said Steyer. "Parents are giving even young kids cell phones and smartphones and all that has enormous implications for childhood. Plus, TV is still the elephant in the room when it comes to the amount of usage; 30 percent of children under 2 have a TV in their bedroom.... There are enormous implications for childhood."