HarperCollins is marking several of the late author-illustrator Shel Silverstein (1930–1999) milestones this year.The Giving Tree (which has sold more than 10 million copies), Don’t Bump the Glump!, Who Wants a Cheap Rhinoceros? and A Giraffe and a Half all celebrate 50 years in print, and poetry collection Where the Sidewalk Ends(which also has sales of 10 million copies) turns 40.
In February, the publisher kicked off a six-figure, year-long marketing campaign to observe these significant book birthdays. Commemorative editions of each of the five titles were released on February 18, as was the first-ever digital version of The Giving Tree, marking the only time a Silverstein book has appeared in a format other than hardcover.
Shouldering the responsibility for Silverstein’s backlist is “humbling and terrifying,” Markiet says. “There is certainly gratification, and being able to bring 50-year-old classics to new generations of kids spoils you a bit,” she adds. “Shel was one of the best that ever was. Kids still love his work and scream with laughter – and so do people my age!”