Have a look at this interesting study from Scholastic. Not surprisingly, ebook reading has exploded and will continue in that vein, I have no doubt. Take a look at the material, and see what you think!
In the fourth edition of the Kids & Family Reading Report™ , a national survey released today, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids’ reading frequency and attitudes toward reading.
The study, a biannual report from Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, and the Harrison Group, a leading marketing and strategic research consulting firm, reports that:
The message is clear – parents want to encourage more reading, no matter the medium.
The report also notes that the gender gap in reading frequency and attitudes towards reading is narrowing; however, the narrowing of the gap is driven more by decreases among girls than it is by increases in boys.
The study also looked at the influences that impact kids’ reading frequency, and parents ranked extremely high. The report found that having a reading role-model parent or a large book collection at home has a greater impact on kids’ reading frequency than does household income. Plus, building reading into kids’ daily schedules and regularly bringing home books for children positively impacts kids’ reading frequency.
In the fourth edition of the Kids & Family Reading Report™ , a national survey released today, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids’ reading frequency and attitudes toward reading.
The study, a biannual report from Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, and the Harrison Group, a leading marketing and strategic research consulting firm, reports that:
- The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%).
- Half of children age 9-17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.
- Overall, about half of parents (49%) feel their children do not spend enough time reading books for fun – an increase from 2010 when 36% of parents were dissatisfied with time their child spent reading.
- Seventy-two percent of parents show an interest in having their child read ebooks.
- One in four boys who has read an ebook says he is now reading more books for fun.
- More than half (57%) of moderately frequent readers who have not read an ebook agree they would read more if they had greater access to ebooks.
- Eighty percent of kids who read ebooks still read books for fun primarily in print.
- Fifty-eight percent of kids age 9-17 say they will always want to read books printed on paper even though there are ebooks available (a slight decline from 66% in 2010), revealing the digital shift in children’s reading that has begun.
The message is clear – parents want to encourage more reading, no matter the medium.
The report also notes that the gender gap in reading frequency and attitudes towards reading is narrowing; however, the narrowing of the gap is driven more by decreases among girls than it is by increases in boys.
- Among girls since 2010, there has been a decline in frequent readers (42% vs. 36%), reading enjoyment (39% vs. 32% say they love reading), and the importance of reading books for fun (62% vs. 56% say it is extremely or very important).
- Among girls ages 12-17 there was an increase in the amount of time they spend visiting social networking sites and using their smartphones for going online.
- Among boys since 2010, there has been an increase in reading enjoyment (20% vs. 26% say they love reading), and importance of reading books for fun (39% vs. 47%). Reading frequency among boys has stayed steady, with 32% being frequent readers.
The study also looked at the influences that impact kids’ reading frequency, and parents ranked extremely high. The report found that having a reading role-model parent or a large book collection at home has a greater impact on kids’ reading frequency than does household income. Plus, building reading into kids’ daily schedules and regularly bringing home books for children positively impacts kids’ reading frequency.